Women Behind Aviation: Zuzana Obračajová, MAC Aero Interiors

Women Behind Aviation: Zuzana Obračajová, MAC Aero Interiors

The Aircraft Interiors Expo (AIX) team sat down with Zuzana Obračajová, Sales Director, Aircraft Interiors at MAC Aero Interiors, as part of our Women in the Aviation series.

This series of interviews aims to shine a spotlight on notable women in the industry and the diverse career opportunities in the sector.

As a leading aircraft interiors specialist for more than 50 years, MAC Aero Interiors has provided solutions to a wide range of airlines, and is now part of the Magnetic MRO family.

Read on to discover more about Zuzana Obračajová and her experiences.

How long have you worked in the aviation industry?

“I started in 2011 so I have 10 years of experience working in the aviation industry.”

How did you get into the industry?

“My career path is more of a meandering trail than a direct route, with hard work and serendipity playing equal parts. Aviation is part of who I am. My passion led me to study aviation and air traffic management at University in Prague. I am an ATPL-licenced pilot. In the past ten years, I have built myself up from a design engineer, a project manager to a sales director.

I was involved in a new aircraft development program, as well as actively promoting the Czech aviation industry and its potential on the strategical G2G level. I also founded a start-up focused on VTOL aircraft development, its infrastructure and the environment as I genuinely believe this is where our focus should be at this moment.”

MAC Aero Interiors provide seat refurbishment services.

What is it about working in the aviation industry that appeals to you?

“A job in aviation was always my intent and I consider myself very lucky to work for MAC Aero Interiors, a member of Magnetic MRO Group. Within Magnetic MRO Group I like to focus on the advantages that our organization brings to the industry.

“”If this is what you love, go for it and don’t ever look back.”

Zuzana Obračajová

I believe that my varied work positions and pilot background have allowed me to make contributions to aviation areas such as continuous improvement and new product development, risk assessment and contingency plans but also to sense the opportunity to grow. We support our customers beyond our duty, and we always search for other ways how to bring value to the market.”

As a woman, how do you find working in such a male-dominated industry?

“Creating a gender positive workplace is incredibly important, and having employers go the extra mile to make everyone comfortable definitely helped me reach where I am now. There is a certain level of stigma regarding females in traditionally male industries.

But for me personally, it has always been an aircraft-dominated industry, regardless of the gender of my colleagues. And that would never be possible if I was not given the chance to play by the same rules, have the same opportunities and get the same rewards. I simply do the job I love in the field I love.”

Have you encountered any gender discrimination in your career?

“There are still few people that makes it much harder to work in the so-called male field because it’s not enough to be good, you have to be the best. Luckily, I have met only a few of these exemplars. The majority have been very supportive professionals giving me the space to perform, fully trusting my actions and providing guidance if needed.”

As a female senior leader, why do you think it’s important for companies to address the gender gap?

“It should go without saying that gender equality is an asset, not a liability. Companies should focus on the gains from a new perspective; a wider pool of talent as well as improved metrics, as science shows, in gender-balanced workspaces.

With a positive attitude that sees more women in all positions as a competitive and strategic advantage, any company may be capable of reaping the benefits that come with a levelled field.”

MAC Aero Interiors provides galley repair and refurbishment.

What do you believe has been the key to your success?

“I would say my hunger to achieve more, combined with hard work and a piece of luck.”

What characteristics do you believe women need to survive in the aviation industry?

“It is the ability to put your fear behind you. Women have what it takes to become valuable team members and bring different opinions to the table. In a healthy organisation, every opinion matters and different approaches should not be considered as bad or less important.”

In your opinion, what is the biggest obstacle to women succeeding in the workplace?

“The aviation community needs to start perceiving this challenge as a communal issue, something we all share. Without having everyone, not just females themselves, advocating and striving for closing the gender gap, the probability of success seems rather slim.

But if we get all people of all genders to participate in this undeniably positive development, our chances are much higher. One really cannot achieve progress on this issue alone.”

What would you say has been a career highlight to date?

“I have always been focused on working with a prospective customer towards a strategic solution. What becomes of paramount importance is providing the right solution to satisfy the needs of the client.

“Creating a gender positive workplace is incredibly important.”

Zuzana Obračajová

The long process of listening, asking questions, experimenting, measuring results and learning is the essence of the buyer’s journey. After the deal is closed, a successful outcome for the customer becomes all-consuming to me.”

What’s the best piece of advice you’ve ever been given?

“Sometimes we need to lose the small battles to win the war.”

What advice would you give to female professionals interested in a career in aviation?

“If this is what you love, go for it and don’t ever look back, you are not going that way. Don’t be scared to stand up and speak your mind.”

What do you believe is the biggest challenge facing the aviation industry?

“Definitely climate change. With the growing number of climate neutrality commitments and emission reduction strategies, aviation companies need to reassess their business model while taking into account not only economic indicators but the ecological footprint as well.

I am personally excited about the developments in alternative fuels, new concepts of electric jets and VTOLs, and other paths towards a greener future without having to sacrifice air travel or comfort and wellbeing of passengers and personnel. I am of a firm belief there will be new aviation disciplines, such as short-haul passenger and cargo transport, which will partially replace ground transport.”

What do you believe has been the biggest development in air travel over the past 25 years?

I say advanced composite materials and design changes to improve aircraft characteristics such as speed, comfort, performance and fuel-efficiency altogether with continuously improved flight procedures to lower the impact on the ground such as noise and pollution.

As business aviation has grown over the decades, jet manufacturers have constantly worked on upgrading their products. In the 90s, winglets were added to the end of the wing. Also using carbon-fibre composites and more complex fuselage shapes to minimize drag and therefore to significantly improve aircraft parameters.”



Emergency exit and cabin lighting systems from STG Aerospace

Emergency exit and cabin lighting systems from STG Aerospace
airplane interior blue lighting

Whatever your lighting requirements we have the right solution for you – from emergency exit to a range of cabin lighting solutions that compliment the cabin interior and enhance your passengers experience. STG Aerospace has worked with OEMs, airlines and MROs for over 25 years. See how we can help you…

Bright ideas. Brilliant solutions

Photoluminescent and electrical lighting technologies provide our two system offerings. In combination, this enables STG to offer unique, optimised solutions as a single source provider for your total lighting requirements.

With full through life in-house capability (including design and certification), customer support is provided throughout the full life cycle of all our lighting products and systems.  We are innovative thinkers and problem solvers, always up for a lighting challenge. Which STG Aerospace lighting solution will work for you?

Let it glow

STG Aerospace designed, developed and certified the first patented photoluminescent floor path marking system in 1995 (saf-Tglo®) to address the regulatory requirements for emergency evacuation of passenger cabins.

Why choose photolum exit marking?

  • 100% reliable. With no electrical power source needed, saf-Tglo® is self-powered. If it’s there, it works! Eliminating instances of AOG which can cause delays, cancellations and cost penalties.
  • Unlimited life. The patented sealed assembly prevents fluid ingress damage and staining. The protective coating is highly durable and designed to withstand the most harsh cabin environments. Replacement is needed on a condition only basis.
  • Easy to install, charge and maintain. Installation is a simple ‘cut, seal, stick’ process. Charging is via the cabin lighting during aircraft preparation, prior to the first flight of the day. No test coupons or ongoing maintenance is required for the continued airworthiness of STG’s saf-Tglo®.

Since our first generation of saf-Tglo®, we have developed our product offering, market knowledge and understanding of customer changing requirements with continued research and design. Our patented blue glow option, with a soothing blue tone compliments the aesthetics of contemporary cabin designs.

The latest generation of saf-Tglo®, SSUL-X – is the most durable, lightest, narrowest and aesthetically appealing product in the market.

What’s new about saf-Tglo® SSUL-X?

  • Single multi-model STC – Regardless of aircraft type or width variant, it is all included under one STC pack
  • Edge to edge – colour that eliminates floor board visibility and reduces view of dirt over lifetime
  • Widest CMF palette available – including the industry first red daylight colour!
  • All standard industry widths (18,23,36mm wide)
  • Matt finish – another market first is our subtle matt finish to blend with the cabin. This is proving a very popular option with our customers. Gloss finish is also available.
  • Simplified installation – Cut guides and an online installation guide enable a one hour install for typical single aisle aircraft.
emergency plane floor lighting

Customise your design

saf-Tglo® SSUL-X is fully certified to the latest requirements defined by EASA and the FAA. It is available with a range of custom options to meet specific cabin design requirements including PatternMatch™ to match surrounding carpet’s colour and pattern or BrandMatch™ to incorporate airline branding and colour schemes.

Complete your emergency exit system

STG Aerospace offers a wide portfolio of signage products which utilise the same leading photoluminescence technology as saf-Tglo®. This signage can be installed throughout the cabin to either complete the emergency exit marking system when used as progression signs or to aid passenger guidance.

airplane exit

Speak to our team at AIX virtual to understand how our latest saf-Tglo® floorpath marking systems and signage solutions, together, can provide your emergency exit system.

The Instagramable experience

We understand that retaining passengers in a difficult market is about delighting them with great in-flight experiences. Modern hotels and restaurants have been at the forefront of innovative lighting driving today’s passengers to expect a more sophisticated and customised experience with cabin lighting.

red lighting interior airplaine

An aircraft cabin is much more than a seating area. It is a:

  • restaurant
  • bedroom
  • Instagram studio
  • workplace
  • cinema

STG Aerospace’s range of cabin lighting systems (liTeMood®) are designed, developed and certified, to meet the demanding requirements of airlines, crew and passengers for Airbus and Boeing aircraft.

liTeMood® enables airlines to transform a cabin interior with the latest full colour, dynamic and configurable LED lighting solution. It is fully customisable to any scene or scenario. With 16.7 million colours to choose from, there is an option to meet every requirement. Our team will guide and support you to select the lighting scenes that work best for your brand & your passengers.

Fleet harmony

Working with airlines across the globe we understand that, maintaining a consistent quality lighting experience fleet wide and throughout the flight, is the best way for passengers to connect with the airline brand, while on-board.

How can that be achieved no matter the age/type of aircraft within the fleet? With liTeMood®. It provides a simple and cost effective way of enhancing the cabin ambience to the same or better quality standard as brand-new aircraft.

We have seen increased demand for liTeMood® as airlines seek to either extend the life of their current fleet or integrate new aircraft, yet still require the light quality, functionality and customisation options liTeMood® provides.

isle airplane

Plug, play, fly

liTeMood® is easy to install and operate. It is a plug-and-play programmable lighting system, designed to retrofit commercial aircraft cabins. Fully interchangeable with incumbent lighting systems, requires no changes to aircraft wiring or control systems. liTeMood® is compatible with both Classic and Enhanced CIDS. It can be installed in just six hours (typical single aisle aircraft). Then easily controlled by the existing flight attendant panel. No need for extensive flight crew training.

With MTBF in excess of 800,000 operating hours, liTeMood® is a reliable solution for your ambient lighting requirements. Find out more about liTeMood® and our custom design solutions at AIX Virtual.

View our products in the ADS immersive 3D aircraft interiors showroom www.digitalcabin.aero

Meet STG Aerospace at AIX Virtual

To learn how we can help with your emergency exit or cabin lighting requirements, talk to one of our team at AIX Virtual. Let’s talk lighting! 


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

Quality of time and comfort in your space

Quality of time and comfort in your space

The ZIM Premium Economy Class has a place with every Airline, within every budget, we have the latest modern, comfortable living space in the skies.

Codenamed PC01 – ZIMmagic and PC-02 ZIMPrivacy. The ergonomic structures offers passengers spacious living areas whilst providing excellent cabin density for the airline.

Passenger needs are well taken care of with a wide variety of selectable features on both platforms.

For example, highlights like, the centre console equipped with cocktail tray, a one piece meal table and in-seat power outlets, ergonomically contoured seat back and bottom, seat articulation, legrest including footbar and 6-way moveable headrest.

Additionally, the new seat can be customized with all common IFE systems and enhanced compatibility with personal electric devices.

Designed with your passengers in mind, ZIM offers a lowerable aisle side armrest as well as integrated in-arm touch-screen monitor.

This unique seat brings even more style, comfort and technology to the modern Premium Economy class cabin. Its enhanced cradle-style recline, featuring patented seat kinematics, accommodates passengers both working and relaxing during flight.

The fixed backrest shell design enables a passenger experience at a seat pitch that doesn’t take up valuable cabin space. This efficient design feature allows the luxury to manage the passenger’s journey with enhanced privacy and personal ownership of space without compromise or intrusions.

Wireless charging, Bluetooth connection, USB integration and personal reading lights are also available.

Our newest seat design the ZIMprivacy, will be delivered to our customers already in 2021.

Several 5 star airlines have chosen our flagship product for their Premium cabins on various aircraft platforms.

Summary

Leading in the Premium Economy Class market and offered on all major single aisle and widebody platforms, the high customisability of the product is easy to realise as we collaborate together to create your brand

With the seats being the main interface between you the airline and your flying passengers, work with ZIM Aircraft Seating to realise the unique space you can create in your cabin.

We are pleased to welcome you to our virtual booth at the AIX Aircraft Interiors Expo 2021

Please register to book a slot, for your personal meeting with us to discuss your requirements.


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

SABIC provides lightweight thermoplastic LEXAN™ sheet materials for Aircraft Interiors

SABIC provides lightweight thermoplastic LEXAN™ sheet materials for Aircraft Interiors

Can we reduce the weight of an aircraft by replacing metal with thermoplastic materials? Every kilo reduced in a commercial airplane leads to less fuel consumption and significant reductions in CO2 emission.

SABIC developed a “one step” formability as LEXAN™ Light F6L300 sheet can be thermoformed into complex 3D shape parts.

With very thin walls down to 0.6mm, offering substantial potential for overall weight savings and fuel efficiency across an airline fleet.

To produce 3D shape parts as durable and tough as metal equivalent. With weight savings >40%, innovative lightweight closed-cell foam encapsulated by solid outer layers.

That is Chemistry that Matters™

IN SUMMARY:

  • LEXAN™ F6L300 sheet offers up to 40% weight savings when replacing traditional PVC/PMMA blend based sheet products
  • Complies with typical industry flame, smoke (FAR25.853) and Airbus/Boeing toxicity requirements (BSS7239, ABD0031)
  • Innovative lightweight closed cell foam encapsulated by solid outer layers
  • Can be thermoformed into complex 3D shape parts with very thin walls, offering substantial potential for overall weight savings and fuel efficiency across an airline fleet
  • Samples available in standard gray and black colors
  • Technical support from SABIC available for sampling and thermoforming

POTENTIAL APPLICATIONS:

  • Seatbacks
  • Kick panels
  • Side panels
  • Seat trims
  • Magazine holders
  • Cockpit dashboard enclosures and components
  • Partitions
  • Luggage compartments
  • Passenger service units

For more information, please visit our website www.sabic.com/ff or follow us on LinkedIn https://www.linkedin.com/showcase/sabic-functional-forms-solutions/

Link: To the Exhibitor Directory (SABIC Booth)

https://www.aircraftinteriorsexpo.com/en-gb/exhibitor-list.html


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

The passenger experience industry reconnects as AIX Virtual platform goes live

The passenger experience industry reconnects as AIX Virtual platform goes live

The online platform for Aircraft Interiors Expo (AIX) and World Travel Catering & Onboard Services Expo (WTCE) Virtual is now live. Registered attendees can now use the digital platform to update their personal profiles, search for exhibitors, pre-schedule business meetings, and more – all before the virtual event takes place online from 14 – 16 September 2021. Register today to join the global cabin interiors and onboard services community for three days of networking and learning.

Plan your time at AIX and WTCE Virtual

Reconnecting the cabin interiors and passenger experience industry and facilitating important networking opportunities, the AIX and WTCE Virtual platform enables attendees to find specific products and services of interest and use the smart AI appointment system to match their needs with leading suppliers – ensuring they discover the right solutions and business contacts to meet their requirements.

The new flexible digital platform allows visitors to view contacts across both AIX and WTCE, accept meeting requests and view their complete show schedule including confirmed meetings and conference sessions. Attendees can watch a walkthrough video (below), demonstrating the functionality of the platform features.

Engage with brand new suppliers for 2021

In addition to invaluable networking and learning opportunities, visitors will be able to explore new products and solutions from a range of exhibitors across the supply chain. New exhibitors will be joining AIX for the first time including AD Aerospace, PACE Aerospace Engineering and Information Technology GmbH, Aviocost S.p.a., Clarendon Specialty Fasteners, ATTAX, CCX Technologies, Generation Global,  L&L Products, Digital IFE Services and Flitetec. Registered attendees can use the product directory to view the full offering on show from participating exhibitors to discover the latest innovations.

John Hill, CEO of Generation Global commented: “This virtual event has been a real plus for Generation Global whose sales team is located in New Zealand and cannot travel globally, even if we wanted to. With no packing up and travel required, we will be able to respond to attendee’s needs quicker and more efficiently from our own office than when we attended a physical event. We admit that a physical event still has its place, but we feel that this virtual event will give us new opportunities to reconnect with the aviation industry as it gets back onto its feet. See you there!”

Joining the line-up, L&L Products will showcase its aerospace solutions including FST adhesives range L-9107 / L-9120 and its new L-9060. Patrick Siboni, Key Account Manager aerospace and composites at L&L Products, said:

“AIX Virtual provides an important platform to gather the industry and discover the latest innovations. AIX offers the best opportunity to network across the cabin interiors supply chain.  Being virtual this year allows us to interface with attendees we have relationships with, in addition to new connections who would not traditionally attend the show in person. Attending AIX Virtual is very important in this time of lockdown to stay in contact with the market.”

Register for AIX Virtual

Take your seat at AIX Virtual and reconnect with the industry.

Mobile ONAIR 4G: the next generation of Mobile Inflight Connectivity

Mobile ONAIR 4G: the next generation of Mobile Inflight Connectivity

Mobile ONAIR 4G allows passengers to use their mobile phones onboard aircraft, just like travelling in another country.  The service is made available for passengers under an all-inclusive roaming bundle deals that drives adoption, usage, and ancillary revenue for airlines.

SITA’s next-generation airborne service, Mobile ONAIR 4G, gives passengers a fast and seamless experience. As a simple add-on to the inflight Wi-Fi system, it is a cost-effective solution for airlines and presents solid opportunities for generating ancillary revenues.

With Mobile ONAIR 4G, passengers can access this inflight cellular service using their all-inclusive data plan with their mobile operators, eliminating ‘bill shock’ and the need to authenticate or input payment details beforehand.  Under SITA’s global agreements with mobile network operators (MNOs), Mobile ONAIR 4G supports multiple service providers and contracts used by passengers, enhancing the overall inflight connectivity experience.

The Small Cell Unit enables a mobile 4G network onboard aircraft as an add-on to Wi-Fi. It can easily integrate into any connectivity server and aircraft backhauling system (satellite or Air-to-Ground). The unit operates in and allows for switching between 3G or 4G modes.

Additionally, the Small Cell Unit is already ‘5G-ready’, built to be compatible with 5G new radio (NR) access technology. It means the advanced cellular network will be adopted wherever it becomes available to accommodate the evolution of passenger expectation and the rise in the Internet of Things (IoT).

Start embarking on the inflight 4G & 5G revolution with Mobile ONAIR 4G.  Find out how we can help you at: www.sita.aero/mobileonair

Meet SITA at AIX Virtual

Sign up for AIX Virtual and meet with SITA this September at the destination for the cabin interiors industry.

ADS Digital Cabin: an innovative visual experience for UK interiors

ADS Digital Cabin: an innovative visual experience for UK interiors

With the pandemic’s impact on exhibitions, aerospace trade association, ADS, has come up with a solution. Introducing the new Digital Cabin, an immersive 3D aircraft interiors showroom accessible online, globally 24/7. OEMs and airline buyers move around a realistic aircraft interior, exploring the technologies and capabilities from the exhibiting companies from UK and Eire, rendered in 3D for a realistic perspective.

www.digitalcabin.aero

ADS Digital Cabin – a one stop global shop

The Digital Cabin is an interactive web-based showroom where leading airline interiors companies represent themselves with exciting 3D renders of their products, instead of flat text and images.

This is an innovative and unique B2B solution. Aviation buyers, engineers and designers can now look around the inside of an aircraft cabin 24/7 with just an internet connection and a laptop, tablet, or VR goggles. In one place, users can access a rich range of UK aircraft interiors innovation, from pioneering seat concepts to advanced electronics, lighting, and expert contract manufacturers. There are tech sheets, 3D visualisations and sales contact information.

“We wanted to create a realistic cabin experience; presenting buyers with everything from seat designs to lighting effects and subcomponents. This gives a unique look and feel for the product in a cabin geometry, which is tricky even at a physical trade show” – Omar Kadhim – ADS Head of Aerospace Business Development.

Aircraft Interiors Companies – who’s on board?

There are currently eight customers in the initial launch at AIX 2021. They encompass pioneering seat designers and lighting specialist and others who make the highly engineered materials and subcomponents in the cabin such as arm rests, seat supports, fabrics and biomaterials.

ADS Marketing & Engagement Manager, Nicola Green, says “3D visualisation helps build customer confidence and is playing an increasingly important role in the B2B sales process. The UK is world-leading in its innovative aerospace products and I’m delighted that we are able to leverage 3D technology to help UK SMEs reach a global marketplace”.

Airtek, is a government-funded consortium between Williams Advanced Engineering (WAE), JPA and SWS Aircraft Certification. They offer a pioneering all-composite seat which reduces weight dramatically and were the first to sign up.

Stuart Olden, WAE’s Senior Commercial Manager, said: “When ADS told me about the Digital Cabin concept I thought it was a great idea. The Airtek seat is a pioneering premium-class totally lie-flat configuration and in the virtual cabin environment, people can interact with the seat and its functionality. Our individual web page incorporates 3D renders, fact sheets and video enabling us to get our key message across in a number of different ways.”

tt electronics

TT Electronics supplies a range of human management interface (HMI) solutions for the cabin including mood lighting, passenger control units, and illuminated signage.

Stacey Vinther, TT Electronics Marketing Manager, said “Our HMI technologies are visual by nature – the ability to touch and interact with our solutions is really important. The Digital Cabin will enable customers to really immerse themselves into the virtual aircraft cabin and see how our products enhance the passenger experience”.

stg aerospace

STG Aerospace – is best known for its saf-Tglo photo-luminescent signage and emergency floor path marking system and has expanded into LED cabin lighting with liTeMood ®. In showing their range of lighting solutions virtually they can demonstrate how lighting combines paramount safety with state-of-the-art design, to enhance the passenger experience.  

“It’s critical now more than ever that we continue to support our customers and the wider aerospace industry. We want to ensure our customers know that whatever the lighting requirements, our in-house expertise will manage the whole process, from initial design through to certification and reducing maintenance. STG are excited to add the ADS Digital Cabin to our customer experience and are delighted to showcase this at AIX Virtual”. Grant Bennett – STG Aerospace CEO

Other companies include:

  • IPC – SC21 Gold Award Winner, IPC, use the ‘X-ray’ view feature in the cabin to showcase their injection moulding capability with a screen bezel and latch assembly on a premium economy seat, whilst externally the armrest and tray assembly will be on display.
  • Flitetec specialise in the approved repair, manufacture and distribution of spare parts for all types of aircraft interior products, helicopter interiors, cabin windows and transparencies.
  • Future Plastics is the leading supplier in Theromoforming and CNC machining
  • Cecence is an award winning sustainable composites innovator showcasing their novel seat back structure
  • Bradfor – have chosen the Digital Cabin’s surface rendering tools to help buyers visualise their high-quality premium fabric and upholstering capability

Digital Cabin – enhancing the ‘Brand UK’ sales proposition

The ADS Digital Cabin offers an immersive space that gives a visual summary of what the UK has to offer. As more companies get involved, it will deliver an increasingly richer way to express the broad and deep capability of the sector.

Omar Kadhim – ADS Head of Aerospace Business Development says: “We’re excited to finally launch this new tool for cabin and MRO buyers to explore the market. 3D web technology brings the cabin to life and allows SMEs to market themselves in a way that’s cost effective, fresh and engaging.”

At an individual exhibitor level, the digital cabin has been created to support the existing sales process rather than replace it. Each exhibitor has their own information page. Users can interact with products in 3D and link to technical specifications, videos and sales contacts 24/7 – greatly enhancing the bandwidth of exhibiting companies. The pages can also sit within an iframe on the individual exhibitor’s website.

How can companies get involved?

UK companies looking to exhibit should contact Omar Kadhim: omar.kadhim@adsgroup.org.uk


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

AIX Sessions look to the future of cabin interiors with roster of experts

AIX Sessions look to the future of cabin interiors with roster of experts

Aircraft Interiors Expo (AIX) Virtual will host a first-class programme of educational seminars when it returns in a digital format from 14 – 16 September 2021. Through a series of AIX Sessions, attendees can gain insights from experts and leaders in the cabin interior industry as they share their experiences, the latest insights and data, as well as relevant case studies to help solve current and future challenges in aircraft cabin design.

Future gazing as the aviation industry starts its recovery

Commercial aviation is on the road to recovery with daily passenger flights having recovered to approximately two-thirds of 2019’s level, according to Cirium, driven primarily by the large domestic markets of the USA and China. However, significant challenges remain in international markets, and several regions of the world are yet to see meaningful recoveries in passenger traffic due to government travel restrictions. So, what do these challenges mean for the aerospace supply chain and more specifically the aircraft interiors sector, and how will the industry transform to ensure its return to financial health?

As travel looks to return, there are still challenges for the industry.

A session dedicated to answering these questions will see Rob Morris, Head of Consultancy at Ascend by Cirium, deliver a commercial aviation market outlook briefing alongside an interiors market outlook from Gary Weissel, Managing Officer at Tronos Aviation Consulting. Following this, a panel discussion moderated by Andrew Doyle, Senior Director, Strategy, Cirium and featuring Harald Mehring, Chief Customer Officer at Diehl Aviation and Beth de Young, VP Business Development, Aircraft Interiors – Lease Customers at Safran, will debate the challenges and opportunities presented by the current market.

Celebrating Women Behind Aviation

Following AIX’s successful Women Behind Aviation campaign in 2020, AIX Virtual will host a dedicated panel celebrating and highlighting the role of women working across the industry. This session will bring together a cross-section of women in senior roles in the aviation sector including Fadimatou NOUTCHEMO SIMO, Founder of Young African Aviation Professional Association; Karyn McAlphin, Design Director at Sekisui Kydex; Erin “Elle” Lear, entrepreneur, humanitarian and aviation heiress who launched Birde – the first female aviation academy, and Jane Hoskisson, Director Talent, Learning, Engagement & Diversity at IATA.

Women Behind Aviation speakers.

They will come together to discuss their career paths; current and future initiatives to improve both diversity in the workforce and leadership roles; plus immediate challenges for the industry to address. Moderated by Jane Hobson, Editor of PAX International and PAX Tech magazines, the all-female panel will discuss learnings from sectors outside aviation, role models and mentoring both for professional development and encourage more women into aviation, along with the benefits that a diverse and gender-balanced workforce brings to corporate culture, innovation and the bottom line.

Design exchange between business and commercial

A session curated by Business Jet Interiors International magazine and moderated by the magazine’s editor, Izzy Kington, will explore what the business aviation and commercial airline markets can learn from each other to benefit cabin design. Experts including Tom Chatfield, CEO of Camber Aviation Management; Howard Guy, CEO of Design Q; and Andrew Muirhead, Head of OEM and Engineering services at Lufthansa Technik AG will come together to discuss innovations, trends and general lessons with cross-sector potential. They will explore the factors required to achieve a successful crossover; and if there is potential for a service level somewhere in-between the sectors. The session will outline the differences in how each market is structured, conventions in the design and outfitting process, customer requirements and more.

What can business and commercial aviation share when it comes to cabin design?

A more innovative future for aviation

Focusing on encouraging the startup ecosystem in aviation and how they can help achieve sustainability goals, we will welcome a panel of Crystal Cabin Award Winners and Sustainable Aero lab mentors. Moderated by Lukas Kaestner, Co-Founder, Sustainable Aero Lab, experts including Dr Achim Leder, Co-founder & CEO, Jetlite GmbH, Nico Buchholz, Aerospace Executive and Co-Founder of Flightlevel 500, Mentor at Sustainable Aero Lab and Omer Bar-Yohay, Founder and CEO of Eviation Aircraft, will come together to discuss how they have succeeded in such a challenging environment and what the road to success looks like.

The Crystal Cabin Award returns this year.

Finally, AIX will also play host to the highly-anticipated Crystal Cabin Awards, world-renowned as the international prize for innovation in aircraft cabin design. These prestigious awards have been presented at Aircraft Interiors Expo (AIX) in Hamburg every year since 2007, and this year will take place during the virtual event on Wednesday 15th September from 15.15-16.15 CEST. A high-calibre jury made up of renowned academics, engineers, specialist journalists and airline and aircraft manufacturer representatives will present the awards that aim to honour extraordinary cabin concepts and products.

Polly Magraw, Event Director at RX (Reed Exhibitions), said: “It’s incredibly exciting to announce the programme of AIX Sessions ahead of the virtual event in September. Alongside the Passenger Experience Conference and Taste of Travel agenda at WTCE, the events educational programme is shaping up to be one no cabin interior professional can miss as we look ahead to recovery. We’re delighted to welcome so many industry experts, both familiar faces and new names, to discuss some of the most pertinent topics the aviation industry should be discussing to influence the future.”

Sign up to attend AIX Virtual

Take your seat at AIX Virtual to attend the AIX Sessions this September.

Drive growth with new fast cure adhesive from 3M

Drive growth with new fast cure adhesive from 3M

3M Company, a world leader in adhesive technologies, has recently launched 3M™ Scotch-Weld™ Structural Adhesive EC-9356 B/A FST, a fast-curing two-part epoxy adhesive delivering high strength and uncompromising FST performance, suitable for aircraft interior applications.

“With thousands of new aircraft expected to be produced in the next decade and an anticipated surge in demand for interior retrofits, interior components will need to be produced at high rates,” explains Anna Geary, 3M Global New Product Introduction Manager for Aerospace Adhesives. “We are excited to introduce 3M™ Scotch-Weld™ Structural Adhesive EC-9356 B/A FST, the latest addition to our well-established range of structural adhesives and void fillers for aircraft interiors. This new adhesive enables our customers to maximize productivity, reduce overall production costs, all without compromising performance.”

Fast curing

Designed to be fast curing with low exothermicity, EC-9356 B/A FST cures to handling strength within just 2 hours and reaches full cure within 24 hours. Its fast flow and 20-minute work-life make it ideal for insert bonding, ditch and pot, cut and fold, and mortise and tenon joints.

High strength

Reaching a maximum tensile lap shear strength of 26.2 MPa and a floating roller peel strength of 105N / 25 mm (23 PIW), EC-9356 B/A FST is suitable for the fabrication of a range of load-bearing structures across the cabin including stowage bins, lavatories, galleys, and seat structures.

Meets the latest FST Standards & EH&S requirements worldwide

Designed for use in aircraft cabin interiors, EC-9356 B/A FST meets the latest flammability, smoke density, and toxic gas emission requirements as listed in FAR/JAR25.853 and ABD0031. Available globally, EC-9356 B/A FST has been formulated without halogens and antimony to meet REACH and other key EH&S regulations worldwide to help prevent supply challenges for customers.

Easy to use

Easy to mix and apply, EC-9356 B/A FST has a convenient 2:1 mix ratio and is available Duo-Pak cartridges and bulk options. It’s thixotropic, non-sag consistency is ideal for vertical applications. In its uncured state, it can even hold light brackets without supporting fixation.

EC-9356 B/A FST is currently undergoing qualification at a number of OEMs.
If you are interested in learning more about the new 3M™ Scotch-Weld™ Structural Adhesive EC-9356 B/A FST, please visit go.3M.com/EC-9356 or alternatively you can contact a local 3M Representative by email: 3maero@engage.3m.com

About 3M 

At 3M, we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world. Learn more about 3M’s creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

Ready to empower your sales team and inspire your customers?

Ready to empower your sales team and inspire your customers?

Ready to empower your sales team and inspire your customers? Whatever your configuration needs are, we have the right solution for you – from cabin layout investigation & optimization to smart proposal generation for your cabin interior products.

Technology is fundamentally changing the way we communicate, work and interact with other team members and customers. The aircraft and cabin configuration process involves different work tribes with different professional cultures, which must find some common ground to collaborate efficiently.

This is why PACE has created Pacelab ACE, a comprehensive ecosystem of interoperating configuration tools and web-based apps that connects all actors in a seamless digital workflow and provides a modern user experience that can be accessed on tablets, smartphones and other mobile devices. It provides full access to configuration and customer data from anywhere in the world, making it much easier to communicate and align on configuration details in real time.

Stop drawing, start configuring

Our cabin layout optimization software myCabin provides you with everything you need to create and share configurations with great speed and ease. With dedicated business rules, a rich component catalog and many other smart features specifically designed to support cabin investigations, myCabin lets you set up valid layouts and place your products in a correct configuration — much faster than any CAD application! You can create pitch-perfect 2D drawings and automatically generate output that accurately documents your cabin layout and special investigations such as direct view and emergency equipment configurations.

Optimized, certifiable cabin layouts in under 15 minutes.

Smart digital transformation of your product offer

Pacelab ACE also provides you with powerful tools to capture and present your product and all its variations in a clear, interactive digital format and enhance it with rich multi-media content. Intuitive, easy-to-browse digital catalogs help buyers select their preferred aircraft and cabin options and combine them interactively to find the configuration that best reflects their brand and commercial strategy.

Offering browser-based configuration tools not only significantly increases customer engagement and dramatically slashes your proposal turnaround time but also generates business analytics which can be used to optimized future sales & marketing initiatives.

Navigate thousands of interdependent configuration options with ease.

Introducing: Pacelab Halo

2D static product images are boring. The way you present your product has a direct impact on your ability to engage with your customers. With our 3D configurator Pacelab Halo you can finally showcase your products the way you always wanted! Our intuitive authoring tool makes it easy for anyone to create studio quality product materials. You can customize product materials and enhance customer understanding – flexibility and autonomy will help your sales team to close deals more quickly.

Deliver an awesome buying experience.

Merging configuration savvy with the immersive power of VR and AR

Pacelab ACE uses state-of-the-art interactive and immersive technologies to deliver an outstanding visualization of product configurations in real time, enabling designers and airline customers to freely explore the 3D space of the cabin. Uniquely, the visual depiction is closely coupled with the underlying configuration model to ensure that all business, technical and regulatory constraints are complied with as selections are made.

Equipping marketing and customer engineering teams around the world or working on different cabin aspects in customer definition centers with AR- and VR-enhanced applications enables them to collaboratively create a master configuration that is essentially a digital twin of the aircraft at the contract configuration level.

Visual sales pitches stay with customers for a long time.

Are you making the most of your configuration data?

The availability of comprehensive product data enables you to tightly integrate the aircraft and cabin interior configuration process into the wider product lifecycle and opens up a host of additional use cases. For example, cabin and maintenance crews could complete their familiarization and safety training on the actual aircraft or cabin configuration rather than a generic version.

We’ve invited our XR training experts to our booth, so don’t forget to drop by!

Upskill faster with realistic training scenarios.

Interested to learn more?

If you are ready to streamline your cabin layout process, talk to one of our seasoned industry experts.  Schedule a free consultation with PACE.

Meet PACE at AIX Virtual

PACE will participate at this year’s Aircraft Interiors Expo Virtual. Register for the online event and view their product offerings.


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

AERQ – a new take on a digitalised aircraft cabin

AERQ – a new take on a digitalised aircraft cabin

The past one and a half years have changed aviation, as we knew it. But even in challenging times changes can turn into opportunities. To achieve this, airlines must be in control of their cabin environment. AERQ is here to offer exactly that – making airlines the playmaker of their digital cabin.

The future of digitalisation

AERQ was founded in 2019 as a joint venture between LG Electronics and Lufthansa Technik. With roots in consumer electronics and aviation, we utilize the joined skillsets of our parent companies to enable airlines to go through the digital transformation of the cabin successfully. On the one hand, we have decades of aerospace expertise and on the other, access to state-of-the-art technology innovations.

A concept of the AERQ system.

We use our experience and background to make digitalisation accessible for airlines and remove the barriers, which today are hindering them to excel in digitalising the cabin. With our ecosystem, we want to drive the digital transformation by turning the cabin into a playing field for new ideas and business opportunities. To do this successfully, it is essential to bring on-ground behaviour and trends onboard the aircraft enabled by the right digital solutions and technologies. Since in the end, the moments that matter are complex and connected. We are here to enable airlines to create such moments and shape marvellous, digital experiences with their passengers.

To us, this means that airlines have freedom and flexibility to choose solutions that best fit their needs while growing their business supported by a true business partner.

An open IT platform to make a difference

With the flexible architecture and the holistic approach of our open IT platform, we will empower airlines to bring innovative, digital technologies into their cabins. The backbone of the AERQ platform consists of a flexible, modular software infrastructure, high-speed deployment and data intelligence which will empower airlines with transparency and ownership of all processes.

Throughout our ecosystem, we collaborate with various partners, so that capabilities are complemented to truly transform the cabin. With the sole purpose to empower airlines to stand out, be in control of their choices and make it possible for airlines to react fast and proactively to challenges and opportunities lying ahead, while growing a sustainable future for their business.

Technology for an enhanced passenger experience

It is essential to understand how our cabin touchpoints will elevate the passenger experience, while establishing new business opportunities with enhanced passenger engagement and digital technologies coming together, to truly see the change that our open IT platform provides.

Our open IT platform is enabled by beautifully designed touchpoints. Driven by a user-centric approach, our cabin touchpoints are intuitive and enable ease-of-use for the passenger. This interaction is ultimately the key for the passengers onboard to engage and become part of the platform and the new cabin experience.

Premium 4K LCD displays set the stage for an extraordinary viewing experience on our in-seat system. Our platform will fuel the engagement in the in-seat system with recommendations and offers tailored precisely to meet the demands and expectations of each passenger individually.

A cornerstone of the in-seat system is its easy and seamless PED integration. We believe that to truly digitalise the cabin, it should be possible for the passengers to use their PEDs as on ground – here the passenger PED is the key. The passenger’s PED turns into a touchpoint in the cabin and active part of the engagement with the in-seat system.

Based on OLED display technology from our parent company LG Electronics, our Cabin Digital Signage solutions will offer a cabin experience beyond compare. Its lightness, flexibility and extraordinary picture quality allow for endless creative applications within the cabin. Our Welcome Board will greet and guide passengers, while our Ceiling Panels and Transparent Class Divider concepts create a unique cabin environment and ambience. With Cabin Digital Signage, airlines can shape the cabin exactly as they want, while easy and fast content management will make it even more adaptable and convenient for airlines to shape their cabin and stand out with their experience.

Meet AERQ at AIX Virtual

AERQ will participate at this year’s Aircraft Interiors Expo Virtual with exciting news and experiences. We are looking forward to having the entire industry coming together to discuss innovations, technologies and offerings. Let’s meet and have a talk!


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

Customize the Journey with KYDEX® Thermoplastics

Customize the Journey with KYDEX® Thermoplastics

SEKISUI KYDEX is excited to share new innovative solutions that allow designers to expand the possibilities for cabin design. To elevate the passenger experience, KYDEX® Thermoplastics has expanded its aviation product portfolio with an array of bespoke textures including new Decorative Textures and Translucents, and KYDEX® surfaceGrip™.

A variety of decorative textures

To elevate the passenger experience, SEKISUI KYDEX has expanded its aviation product portfolio with an array of bespoke textures including new Decorative Textures and Translucents, and KYDEX® surfaceGrip™.

The opportunities for texture placement are endless, and KYDEX® Thermoplastics provides all variations of texture to promote innovative tactile design. KYDEX® Thermoplastics pressed with decorative textures will provide highly aesthetic branding in high visibility cabin areas such as monuments, bulkheads, or suite doors, as well as in high touch decorative premium class areas like seatbacks, doors, divider panels, stowage pockets, and consoles.

KYDEX® FST-CLR is the only fully compliant transparent thermoplastic sheet available for aviation interiors and is now available with bespoke textures, coloured films, and custom patterns or imagery. KYDEX® Thermoplastics Decorative Translucents offer passenger privacy with custom finished components using KYDEX® FST CLR.

These durable, decorative translucents were developed to provide high-end architectural design and finishes while maintaining chemical resistance and cleanability. By incorporating decorative translucents, designers can create greater privacy while ensuring brighter, more spacious-feeling environments, in a variety of creative ways. Whether large or small, these bespoke panels are guaranteed to enhance passenger mood while heightening awareness of the airline brand.

Visual texture can be achieved by using Infused Imaging™ Technology to play with the mind’s eye. Passengers will touch a tray table expecting it to be textured and be surprised by its smooth surface or the tactile nature of the gripping technology of new KYDEX® surfaceGrip™. The KYDEX® surfaceGrip™ product line, developed inside the appLab™, combines proprietary high-performance KYDEX® thermoplastic sheet with an anti-slip, low gloss surface.

Available with custom colour and Infused Imaging™ technology, KYDEX® surfaceGrip™ opens the door to new design possibilities, with a tactile experience with soft touch texture, integral colour, and custom imagery. It exceeds flammability and smoke requirements, making it ideal for tray table inlays, and stands up to harsh disinfectants and resists staining.

A hub of innovation

To bring engineering and design together, SEKISUI KYDEX houses the appLab™ and designLab® Innovation Centers. Expressly available to designers, engineers, and thermoformers, teams inside the appLab™ and designLab™ are reinventing the design process by providing a unique combination of 3D visualization, rapid prototyping, and an extensive materials portfolio. In the competitive world of design, time-to-market is a critical success factor, and SEKISUI KYDEX’s rapid prototyping speeds the progression of concept, design, and delivery. A process that usually takes weeks or months, is now done in days and hours.

The tools and technology needed to create a new part and customized colours, as well as the expertise of the in-house design team, are all available under one roof. By leveraging design with the right people, tools, technology, and equipment, both digital and physical designs are brought to life earlier in the design phase. At SEKISUI KYDEX, we are more than a material supplier; we are solution provider. Our goal is to challenge traditional methods by disrupting the norm, and inviting collaboration between unlikely partners, and as your partner we put innovation at the forefront by collaborating from concept to completion.

Download the Product Catalogue to see all the available options.


Meet Sekisui Kydex at AIX Virtual

You can discover more solutions by SEKISUI KYDEX at AIX Virtual from 14 – 16 September 2021. Sign up for the online event to meet them.


Product Showcase listings are a paid-for opportunity for cabin interior manufacturers to share their products, services and solutions. If you’d like to showcase your product, get in touch with the AIX Sales team.

PEC goes virtual with a first-class educational programme

PEC goes virtual with a first-class educational programme

RX, organisers of the renowned Aircraft Interiors Expo (AIX) and World Travel Catering & Onboard Services Expo (WTCE), has announced details of its virtual Passenger Experience Conference (PEC) taking place this September.

The recent pandemic has been a catalyst for major social and economic changes, requiring the travel industries to realign to meet the expectations of the ‘new normal’. As a result, new business models and revenue streams will be vital to react to these changes. It is against this backdrop that the Passenger Experience Conference (PEC) returns to offer a programme of live conference sessions online as part of AIX and WTCE Virtual from 14 – 16 September 2021.

The PEC programme will explore the passenger engagement strategies that will help to grow revenues as passengers return to the skies. With a focus on innovations and new thinking that will support airlines and their supply chains, as well as how to address consumer expectations for travel experiences that truly respond to their needs.

Leading experts representing the whole aviation industry from Airbus, Boeing, Panasonic Avionics, Heathrow Airport, Diehl Aviation, Inmarsat, Safran, BlueBox Aviation and the International Air Transport Association (IATA) are confirmed to speak, with live Q&As set to follow each session, allowing attendees to gain further insight.

Innovations for the future discussed at PEC

Digital interfacing has rapidly become the default way of doing business as we all seek to avoid touching communal surfaces and maintain social distancing. But, travel should also be about emotional connections and journeys that delight.

Launching the conference on the first day will be a panel discussion that focuses on putting passengers at the heart of each journey in the digital age. It will look at how the industry can safely bring the human touch back into flying and create new personal and people-centric experiences. The panel discussion will be led by Simon Calder, Travel Correspondent at The Independent and a regular guest speaker on Sky News, BBC Breakfast and CNN, with speakers including Jeremy White, Director of Transport Design at Seymourpowell and Luc Gesvret, Senior Vice President Guest Experience, Accor Hotels.

New ideas for cabin interiors

The conference’s second panel will bring together aircraft interior experts to explore how passenger experience leaders are continuing to innovate new cabin environments and preparing to launch new routes, and even new airlines.  The panel will consist of:

  • Ingo Wuggetzer, Vice President Cabin Marketing at Airbus.
  • Juliane Trummer, Vice President Strategy & Design at Mormedi.
  • Navdip Singh Judge, Chief Executive and Founder of flypop.
  • Mariya Stoyanova, Director Product Development at JetBlue Airways.
  • Anne Bigand, Passenger Experience Director at Alstom.
  • Moderator: Cristian Sutter, Chief Executive Officer at Avensis Aviation.

Concluding the first day will be a session on democratising air travel for passengers with disabilities. Christopher Wood MBE, Aviation Accessibility Consultant at Flying Disabled; Sara Marchant, Service Manager – Passengers Requiring Support at Heathrow Airport; Rene Adam, Head of Research and Technology, FACC; Nico Langmann, Professional Wheelchair Tennis Player, Participant at the Paralympics, Tokyo 2020; and Sebastian Petry, Director of Innovation at Panasonic Avionics will come together to discuss how breaking down the barriers to make air travel dignified for all requires innovation and mindset changes across the industry.

Providing the tools for recovery

The pandemic has fast-tracked new thinking on materials and manufacturing techniques, as well as the adoption of technologies and methodologies that underpin innovation and collaboration.

The first session on the second day of the virtual conference will see a panel of experts focus on how new tools are underpinning the industry’s recovery, led by Samantha Bunyan, Head of Industry Engagement & Sustainability, Cecence, Roy Bjorlin, Vice President Business Development at e2ip technologies and Roland Gerhards, Chief Executive Officer of ZAL. They will answer questions such as how professionals can harness these new components and processes to transform the cabin experience and how these approaches are changing the way the passenger experience community collaborates.

Sustainability is still at the top of the agenda

For many in a post-pandemic world, reducing the cabin’s environmental footprint is at the top of the agenda for recovery. Climate change is demanding disruptive thinking from the entire aviation industry and the cabin community has a vital role to play in effecting the necessary paradigm shift. Moderated by Murdo Morrison, Head of Strategic Content at Flight Global, this session will welcome Jan-Boris Philipp, Head of Innovation & Technology at Diehl Aviation; Gary Doy, Founder of Doy Design; as well as senior representatives from Boeing Commercial Airplanes and Collins Aerospace. They will consider how airlines need to engage with passengers on the industry’s sustainable journey and more.

The final session of Day Two will see Chris Rogerson, Vice President of Global Sales, Inmarsat Aviation; Ron Verweij, Senior Manager, UX Design & Innovation Connectivity, Safran Cabin; and a senior representative from SITA FOR AIRCRAFT join Celine Canu, Head of Passenger Process & Facilitation at International Air Transport Association (IATA) in a session on strategies for a digital revolution in the cabin. They will debate the strategies airlines and their partners should adopt to meet travellers’ expectations for a more connected – and touchless – inflight experience. From where to find the opportunities to support greater customisation of the cabin to helping crews deliver great experiences to their passengers.

Disrupting the industry for a brighter future

The penultimate PEC session on Day Three will consider whether passenger engagement as a service can be a new revenue driver. Offering retail services before and after the journey is an opportunity waiting to be explored, according to the panel experts: Kian Gould, Founder and Chairman, Omnevo; Manuel Hübschmann, Retail Director at Retail inMotion; Chris Pok, Chief Executive Officer at KrisShop; and a senior representative from Bluebox Aviation. They will discuss the key digital and business strategies that support this transformation as well as highlighting what can be learned from recent digital travel initiatives.

Airlines, engineering, and passenger experience leaders are continuing to reimagine the travel journey. The final session will help attendees prepare for the future of disruptive innovation, with expert advice from Dr Stathis Kefallonitis, Founder and President of branding.aero, Ben Kaufman, Director of Marketing & Communications at JSX and a senior representative from Hybrid Air Vehicles. They will cover a range of topics from the initiatives to bring electric and hybrid electric or hydrogen cell aircraft to service and how these could inform experiences in commercial cabins. The discussion will also address whether new business jet and air vehicle business models and services compete with or complement the commercial fleet and the extended journey.

Polly Magraw, Event Director at RX (Reed Exhibitions), said: “Complementing the world-class activity at AIX and WTCE Virtual, we are delighted to announce the full line-up for this September’s Passenger Experience Conference. As people have come to expect, we have an enviable line-up of speakers who will be covering the most pertinent topics that the aviation industry needs to address as it begins on the road to recovery. We have worked hard to carefully curate a conference programme that delivers expert insights, ideas and analysis on transformative approaches that will improve the passenger experience to help the industry recover and excel into the future.”

AIX and WTCE Virtual replace the in-person editions, which will not take place in 2021 due to the ongoing challenges and global restrictions on international travel. AIX and WTCE will return to Hamburg from 14 – 16 June 2022 at the Hamburg Messe.

Sign up to attend AIX Virtual

Take your seat at AIX Virtual to attend the Passenger Experience Conference this September.

Registration opens for AIX Virtual

Registration opens for AIX Virtual

Visitor registration is now open for the upcoming Aircraft Interiors Expo (AIX) and World Travel Catering & Onboard Services Expo (WTCE) Virtual events, which will take place online from 14 – 16 September 2021. Register today and join the global cabin interiors and onboard services community online.

Reconnecting the global aviation industry

Aviation professionals from across the globe will be able to view the latest products and services from the cabin interiors and onboard services supply chain. Using the virtual platform, attendees can specify products and services of interest, enabling the smart AI appointment system to match their needs with leading suppliers – ensuring they find solutions to their business requirements.

With access to a personalised diary, attendees can pre-schedule meetings with new business connections, watch live and on-demand conference sessions and browse innovations from some of the leading businesses from around the world – all within one platform. Watch the visitor walkthrough video, demonstrating the functionality of the platform.

High demand for networking opportunities

Representatives from more than 60 airlines have already registered their interest to attend, including Air France, Emirates, KLM Royal Dutch Airlines, American Airlines, British Airways, Cathay Pacific Airways, Virgin Atlantic Airways and United Airlines.

Leading suppliers including Airbus, Safran, Inmarsat, Geven, Mankiewicz, STG Aerospace, Monty’s Bakehouse, The Bamboovement and Egret Aviation are among those confirmed to exhibit. The virtual events will provide attendees and exhibitors with an opportunity to reconnect, forge new partnerships and discuss the latest developments for the cabin.

Learning opportunities return online

AIX and WTCE Virtual will also see the return of unrivalled educational opportunities with three streams running throughout the duration of the three-day event.

The Passenger Experience Conference (PEC) will return to offer a programme of live conference sessions exploring how the pandemic has driven social and economic change requiring air travel to realign to meet the expectations of the ‘new normal’.

Industry experts representing companies including Airbus, Boeing, Panasonic Avionics, Heathrow Airport, Diehl Avation, Inmarsat, Safran, BlueBox Aviation and the International Air Transport Association (IATA) will address a range of anticipated topics covering the industry’s most pressing issues. This includes the innovative materials and metholodiges underpinning the industry’s recovery; climate change and the cabin footprint; the digital revolution; and how passenger engagement can be a revenue driver.

Running over three days, alongside the Passenger Experience Conference, tailored sessions for aircraft interiors and onboard catering professionals will also be available. The programme will offer on-demand sessions that will shed light on and debate key market trends and challenges.

Insights for the whole aviation industry

A carefully curated programme of AIX Sessions will explore the role of women in the aviation industry, the APAC market and business jet markets. Sustainable Aero Lab mentors will discuss sustainability goals and the role start-ups play. Also not to miss are the Crystal Cabin Awards which will be hosted live under the AIX stream with follow-up sessions featuring some of the winners.

The popular Taste of Travel programme will also return, offering insight into the latest in catering and retail trends for the best possible onboard experience complete with chef demonstrations and new product launches. It will also feature an impressive line-up of expert speakers who will be examining the tools needed to enhance the experience operators provide to their customers.

A full programme for all three conference steams will be announced shortly.

Polly Magraw, Event Director at Reed Exhibitions, said: “We’re excited to open registration for our 2021 AIX and WTCE Virtual events and bring together the aircraft interiors and onboard services community together at a critical time to accelerate the recovery. The virtual event will deliver not only the high quality business connections the events are renowned for but also a programme of thought leadership content that will provide professionals from across the global interiors and onboard services industry with tangible learning opportunities that they can apply to their business as the industry recovers.”

Register today for AIX Virtual

To register for your pass to attend AIX Virtual, click the button below.

By registering for AIX Virtual, attendees also gain access to WTCE Virtual and all three conference streams.

AIX announces the first raft of buyers and exhibitors for Virtual event

AIX announces the first raft of buyers and exhibitors for Virtual event

Aircraft Interiors Expo (AIX) has announced details of the airline buyers and exhibitors set to attend its new AIX Virtual event, which will take place online from 14-16 September 2021.

The digital platform will enable aviation professionals from across the globe to come together for three full days to conduct targeted business meetings, discover the latest products and services from the supply chain of cabin interiors and gain insights from sector experts via three streams of content. Representatives from more than 60 airlines have already expressed their interest in attending the virtual event, including Air France, Emirates, KLM Royal Dutch Airlines, American Airlines, British Airways, Cathay Pacific Airways, Virgin Atlantic Airways and United Airlines.

Kevin Kleist, Emerging Trends at Southwest Airlines said: “The AIX gathering always brings us exposure to new and emerging technologies, products, and solutions while providing an opportunity to meet with existing vendors and learn more about their products and innovations. Now more than ever, even virtual discussions could bring immediate value to Southwest, as we look to solve new needs and identified use cases. We look forward to maintaining connections and establishing new ones, as we all hopefully move toward future in-person gatherings, like those we’ve valued in previous years.”

Rainer Kroepke, Director of Customer Experience at Condor Flugdienst GmbH added: “A vital part of AIX is walking by the exhibitor stands and making discoveries you weren’t looking for. Whilst this aspect may be more difficult to transfer online, the upside of a virtual event is that you can better organise appointments meaning you can fit even more topics and discoveries in the same amount of time.“

A leading line-up of exhibitors

The world-renowned event will bring the show floor to life online for the first time. Buyers from the world’s major airlines will be able to meet with key suppliers and discover the latest products and solutions, with product demonstrations offering insights into the key benefits and functionality of services on show. Major exhibitors already confirmed include Geven SpA, MGR Foamtex, Inmarsat Global Ltd, Safran SA and Sabeti Wain Aerospace Ltd.

New product developments prioritise hygiene

Returning exhibitor Muirhead will showcase its new Muirhead Active Hygiene Leather, which offers built-in antiviral properties for best-in-class hygiene onboard. The self-disinfecting leather features built-in ViralOff® technology, which is proven to eliminate 99% of bacteria and viruses within two hours, including SARS-CoV-2, H3N2 and H1N1, without compromising performance, appearance or sustainability.

Attendees can also find out more about the company’s new lightweight, full substance leather specifically designed for the aviation industry. Selected by Ryanair for its Boeing 737-800 and Max fleet, the innovative, easy-clean leather is 25% lighter than its standard counterpart, offering substantial lifetime weight savings.

Fellow exhibitor ADHETEC manufactures technical adhesive films dedicated to decorative and industrial applications for aerospace. It will present its antimicrobial range of antivirus and antibacterial films ideal for IFE screens, tray tables and other high touch areas in the cabin.

Mankiewicz, a leading manufacturer of high-quality coating systems, will also highlight its paint products for cabin interiors, including ALEXIT FST PUReGuard. The long-lasting carefree interior coating with antimicrobial effective additives is proven to deactivate a corona typed virus and fulfils the most stringent OEM requirements.

Speaking about AIX Virtual, René Lang, Executive Managing Director Aviation at Mankiewicz, said: “For Mankiewicz, as the market leader in cabin interior coatings and a loyal exhibitor since the very beginning of AIX, it was a matter of course to also follow the digital path. AIX has chosen a great way to provide a modern communication platform for all market participants to meet each other and discuss the latest developments for the cabin.”

Bucher will present new products, concepts and further developments including a brand new antiviral Galley kit to protect passengers and crew throughout the flight, a compact front row monument and tray tables for the business class cabin, as well as various retrofit solutions. While International Water-Guard (IWG) will highlight how its Healthy Lav Touchless products offer a simple and effective way of increasing onboard lavatory hygiene, enhancing passenger confidence and comfort.

In addition, SEKISUI KYDEX will display a range of new innovative solutions that allow designers to expand the possibilities for cabin design, including its KYDEX ION Technology™ which was shortlisted in the Crystal Cabin Awards.The new technology is 99% effective at inhibiting the growth of stain and odor causing bacteria on KYDEX® Thermoplastics. The antimicrobial treatment is incorporated into the sheet, which helps keep the treated surface cleaner between cleanings.

Smart lighting solutions to illuminate the cabin

Demonstrating the latest in cabin lighting innovations, STG Aerospace will bring its latest generation saf-Tglo® emergency floor path marking, with the widest CMF palette and edge to edge colour, along with its photoluminescent signage which can be installed throughout the cabin to complete the emergency exit marking system when used as progression signs. The company will also demonstrate its liTeMood® LED plug and play main cabin lighting system which is fully interchangeable with incumbent lighting systems, offering major improvements in reliability, functionality and in-situ re-programmability.

Dr Sean O’Kell, Business Unit Director – Photoluminescent, STG Aerospace said: “In a year that has been filled with uncertainty and turbulence, it is critical now more than ever that we continue to support our customers and the wider aerospace industry. Even though it’s not in person, we can’t wait to meet our customers and contacts again at the virtual event and get that customer interaction and direct feedback we have missed during the past year.”

SCHOTT will have two of its latest innovations on display at AIX Virtual: the SCHOTT® Jade Reading Light and the flexible SCHOTT® HelioCurve LED. The company aims to address two main trends that will help to reach the airlines’ goals of differentiating and to create a unique experience for the passenger: the design of customizable, individual light products that create a unique atmosphere and customer experience and offer latest technology features, and the synchronisation of cabin, seat and monument illumination to run fully integrated scenarios

Philip Fischer, Vice President SCHOTT Aviation said: “As air travel has begun to pick up again in the past weeks, we look towards a positive future and are convinced that now, more so than ever, airlines have to continue to develop new cabin and seat concepts as well as retrofit solutions in order to bring their valued customers back into their aircraft. This virtual event is a first step in establishing some “normalcy” in the industry and we are happy to support this with our participation.”

Digital solutions for new challenges

With digitalisation playing a critical role in supporting the aviation industry’s long-term recovery, Inmarsat Aviation will showcase its award-winning inflight connectivity solutions at AIX Virtual, including a brand new platform that helps airlines to monetise onboard Wi-Fi. Inmarsat will also delve into the findings of a major upcoming global report into the latest impact of the pandemic on travel habits and passenger expectations. Elsewhere, Generation Global, a leading upholstery and interiors supplier, will showcase its seat cover and seat cushion products and production capabilities.

Polly Magraw, Event Director at RX (Reed Exhibitions), said: “We’re excited to reconnect cabin interior and onboard services professionals at this critical time. The impressive names and companies that have already expressed their interest in attending or booked stands at the virtual event is testament to the industry’s eagerness to move forward. AIX is renowned for being a hotbed of innovation and the place to do business, and this will be no different at AIX Virtual 2021.”

AIX and WTCE Virtual replace the live editions, which will not take place in 2021 due to the ongoing challenges and global restrictions on international travel. AIX and WTCE will return to Hamburg from 14-16 June 2022 at the Hamburg Messe. For more information on AIX Virtual, sign up here.

Narrow-body Aircraft Present New Challenges for Seat Designers

Narrow-body Aircraft Present New Challenges for Seat Designers

Industry reports have suggested that the growth of narrow-body jets will lead the post-pandemic recovery in the next 10 years. With clear environmental advantages and technological developments making it possible to fly longer distances, what impact does this have on the design of the cabin and how are seating manufacturers adapting for narrow-body airplanes?

Narrow-body aircraft to lead the recovery

Recent industry reports, published by Cirium, suggest that the European aviation industry has hit its highest level of flight hours since the pandemic began in March 2020. While early green shoots indicate the road to recovery is now underway, there is a suggestion that airlines will need fewer wide-body aircraft post-pandemic. The demand for narrow-body aircraft outpaced that of twin aisles even before the pandemic, but with changes in passenger numbers and airlines downscaling their fleets to survive, more narrow-bodies are set to take off.

In fact, recent research from Oliver Wyman reveals the popularity of narrow-body aircraft will continue as more airlines align fleets to the demand realities of 2021 and beyond.

Speaking to AIX, Jamie Moreno, Founder and CEO, Mormedi, said: “There is little doubt that airlines will be shifting to narrow-body aircraft. Just as we have seen airlines putting an end to their leases for aircraft like the A380 and Boeing 747. The longest commercial single-aisle flight to date was in an A321neoLR and clocked in at 8h 32m. A passenger-less A321LR test flight has proven that even an 11h flight is possible.”

Long haul switching to narrow-body

While most passengers still associate long-haul flights with wide-body aircraft, technological developments mean narrow-body aircraft can fly even longer distances with higher operation and fuel efficiencies. More recently, the popularity of the Airbus A321XLR has helped propel this trend. When it was launched at the Paris Air Show in 2019, orders were placed by a number of airlines including American Airlines, Qantas, IAG – the owner of British Airways and Iberia – and Middle East Airlines.

The Airbus Airspace design for JetBlue.

In April 2021, Airbus also announced exciting developments for its cutting-edge narrow-body ‘Airspace’ design. Joining its A320 family, the Visionary Concepts Crystal Cabin Award Winner, sports all new design features and offers a high level of passenger comfort consistent with its wide-body cabin products. The new interior, set to debut on JetBlue Airways 13 A321LR models, delivers “true long-haul comfort in the widest single-aisle cabin” including full-flat business seats and wider economy seats.

Elsewhere, United Airlines announced in June 2021 it had placed an order for 200 Boeing 737 Maxs and 70 Airbus A321neos – the largest single airplane order for a US airline since American ordered 200 Max planes in July 2011.

Delivering a superior passenger experience  

Narrow-body aircraft naturally offer a reduced passenger capacity, but thanks to innovative new designs from seating manufacturers, it does not mean the PaxEx is sacrificed. Cabin designers have been quick to create unique offerings that ensure the same comfort and quality is delivered in a cabin. Take JetBlue’s transatlantic A321LR, which features a modified Thompson Aero Solo seat. Described as a ‘revolution in single-aisle seating’, the VantageSolo seat was developed and designed specifically for narrow-body aircraft. It offers a fully lie-flat bed with direct aisle access for every seat.

Related article: Hear from Jonny McGreevy, Head of Design, Thompson Aero Seating.

A lie-flat seat onboard an aircraft
The VantageSolo seat.

STELIA Aerospace’s ‘OPERA’ full-flat bed is also designed with narrow-body, single-aisle aircraft in mind. This ‘full flat, full access and full privacy’ business class seat is reported to offer the widest full-flat bed, with ample foot space, extra-large 20” monitor screen and increased privacy with a fully integrated door; extra storage capacity and a large meal table, stowed under the cocktail table. Adjustable armrests and ambient light coupled with close attention to interior trimmings complete the design, help to combine design and efficiency to deliver an outstanding level of comfort.

UK-based Factorydesign has also introduced a new business class seat concept intended for long-haul, narrow-body aircraft. ACCESS is a lazy-Z, fixed back lounger that offers direct aisle access for passengers. Unlike other models launched to market, it prioritises aisle access over a lie-flat seat. With limited space onboard, it offers a higher cabin density, with privacy screens for enhanced privacy bridging the gap between a standard 2-2 configuration and lie-flat bed product.

The ACCESS seat design from Factorydesign.

Delivering a new concept of seating for both business and economy, Paperclip’s Butterfly design is one of the most flexible modular seating options on the market. Its ability to transform between premium economy class and business class provides airlines with the flexibility to adjust cabin configuration in response to real time demand. Recognised in the Crystal Cabin Awards and IATA’s Passenger Innovation Award, it ensures airlines can maximise profitability and customer satisfaction at the same time.

Innovation in every class

While there are ever-increasing options for business class seating configurations on narrow-body aircraft, the good news is that the innovation includes economy options. Italian seat maker Optimares supplied its Quadra economy class seats for Qatar Airways, providing ample passenger space, similar to that found in premium economy, with a lightweight, durable structure.

Acro Aircraft Seating’s Series 6 Economy Class Seat was selected by Etihad Airways. The seats, which were retrofitted on 23 of the airline’s A320 and A321 fleet, incorporates the company’s innovative extra-spatial design.

The Acro Series 6 seat.

Speaking about the design, Alan McInnes, Acro’s SVP Sales, said: “Etihad came to Acro with an exacting brief which challenged us to come up with a range of bespoke features and the result is a seat which provides a variety of functionality that will enhance the passenger experience. For example, the seat has been cleverly designed around the passenger’s digital devices with the fast-charging USB ports and a PED holder which adjusts to hold a phone or tablet device. Furthermore, the seats feel significantly more spacious due to the unique curved seatback design that Acro’s seats are renowned for.”

As airlines shift their focus towards narrow-body fleets, the need for innovation throughout the cabin and designs that utilise space and prioritise comfort is still a top priority. While there are ample choices for new seating concepts, elsewhere in the cabin, suppliers are hard to work to meet new and emerging challenges. It is an exciting time for airline suppliers as they ensure new products meet the needs of this growing aviation sector and help airlines to tackle new challenges.

See more seating innovations at AIX Virtual

The world renowned Aircraft Interiors Expo will take place remotely this year, while still offering the same range of new ideas from the global cabin interiors industry. Sign up to be there and see the latest seating innovations.


Related article: Read thoughts from Jaime Moreno, Mormedi on how narrow-body aircraft will lead the recovery.


Improving Aircraft Accessibility is a Necessity for Airlines in 2021

Improving Aircraft Accessibility is a Necessity for Airlines in 2021

With airlines looking to get passengers back onboard in 2021, those with extra accessibility needs should not be overlooked. Leisure travellers are widely expected to spearhead the return to travel following the recent crisis and it will be important that the cabin experience is fully accessible to all.

Flying should be for all

Back in 2019, the Passenger Experience Conference (PEC) hosted ‘Flying for All’, a session dedicated to examining how the onboard experience could work for those with mobility, visual or hearing impairments. It was one of the most impassioned sessions ever held at PEC, with speakers and audience alike keen to share their thoughts and experiences.

Wheelchair users face plenty of extra stresses while travelling.

Yet the goal of making the journey safe, dignified and enjoyable for everyone seems just as intractable. This is not from a lack of individual innovations and initiatives, but the broad mindsets within aviation could benefit from some introspection. It is self-evident that implementing systemic changes for passengers with disabilities will require a highly collaborative approach and the setting of new industry standards.

A barrier to travel

Concerns about provisions for passengers with disabilities are not just a barrier to flying for those individuals, but also to their associated family members and companions. Research by advocate organisations Flying Disabled and ableMove suggests that 80% of passengers who use a wheelchair fly with at least two or more people in their group.

The potential economic contribution of travellers with disabilities is one that should not be underestimated. The 2020 Market Study on Adult Travelers with Disabilities, by the Open Door Organization, found in 2018-19 that more than 27 million Americans with disabilities took 81 million trips. Of those trips, 29.6 million were by air, generating $11 billion in spending (up from $9 billion in 2015).

Feeling safe onboard

A broad spectrum of health issues, physical and mental impairments can make air travel a stressful experience.

A vivid snapshot of what this means is outlined in the Survey on Air Travel for Wheelchair Customers, published by Flying Disabled and ableMove in April 2021. The majority of wheelchair users say they do not feel very safe in the aisle chair. Over two-thirds suffered the stress and indignity of being taken onto the aircraft during or after other passengers had started boarding and more than half had their own wheelchair damaged in transit. Some three-quarters of those surveyed would fly more frequently if they could stay in their own wheelchair for short-haul flights. Only one in four rated their flying experience as good or better than good.

Travellers with wheelchairs often need a companion to travel with them.

Christopher Wood, Aviation Accessibility Consultant at Flying Disabled says: “If we ignore airports and focus on the aircraft cabin itself, then facilitation is the biggest area. Weighed down by the burden of the revenue model, innovation can be stifled and blinkered.”

With fewer people flying during the pandemic, the additional space in the cabin has been a bonus for passengers from the disability community. But as airlines have taken measures to reduce physical contact and make the passenger experience as touchless as possible, Wood points out that wheelchair users still have to be manhandled from their own chair to an aisle or airport wheelchair.

Then add into the mix the risk that personal wheelchairs, which can cost thousands of dollars to replace, being lost or damaged in transit. The number of lost or damaged chairs in the USA amounted to 10,250 in 2019, according to the Department of Transport (DoT).

Using personal wheelchairs

Efforts to enable passengers to use their own wheelchair in the cabin are ongoing. In late July 2021, Molon Labe Seating is set to do some in-cabin testing of its Freedom Seat prototype with the help of Boeing. The Freedom is a two-seat configuration in which the aisle seat slides over the window seat to provide space for a wheelchair, which is then secured in place via a docking system.

“Our focus has always been to offer a design that doesn’t cost the airlines any more time or surrender revenue,” says Molon Labe CEO Hank Scott. The next round of testing at Boeing’s facility will focus on manoeuvring in and around the cabin.

Time to update regulations

A key obstacle will be securing regulatory approval for the wheelchairs themselves. Scott explains: “Most powered wheelchairs are customised by their owners, even the location of the docking system mounts changes between chairs. That to me is the toughest challenge, and we are hoping that people with restricted mobility (PRMs) would not have to purchase another chair specifically approved for flying as that is an expensive option for them.”

This problem suggests a need to specify flight-enabled wheelchair design guidance. And, as Scott acknowledges, the Freedom Seat is just one element of the solution: airline policies will also have to evolve and “best practices may take years to arrive at”.

Lavatory design issues

Lavatory design is arguably an even more critical issue. New twin-aisle aircraft must have accessible lavatories under DoT rules. There is currently a move to amend the Air Carrier Access Act to require airlines to meet defined accessibility standards. But meanwhile, for passengers on single-aisle aircraft the experience can be bleak, particularly on long haul flights.

The Flying Disabled/ableMove study reveals that 62% of wheelchair users dehydrated or starved themselves before flying in order to avoid using the onboard lavatory. Wood says: “Campaigners around the world are crying out for an accessible toilet on these aircraft, many would argue it’s a civil right to have access to a toilet.” He observes that although Airbus offers the Space-Flex convertible PRM lavatory for its narrow bodies, cabin crew often do not know how to prepare it and passengers with disabilities do not always know of its existence.

New designs for lavatories

Several interiors specialists have developed accessible lavatory solutions for narrow bodies that work without impacting business models. In 2020, Acumen Design Associates and ST Engineering partnered on ‘Access’, which features a moving wall that expands the interior space by 40% from the standard footprint with no reduction in seat count or galley space.

Another is LAV4ALL, a retrofit solution for the A320 aircraft family developed by FACC. The door opens at a right angle, blocking off the aisle and providing more privacy and ease of access when entering. Once the door is closed the galley can be entered again as normal.

Interior of an airline lavatory with bright red handles.
The LAV4ALL features bespoke features designed for accessibility.

LAV4ALL, which is shortlisted in the 2021 Crystal Cabin Judges’ Choice Award, also takes account of the needs of passengers who have poor eyesight or hearing difficulties. Operating elements and handlebars are aligned for better use and accentuated by colour and high contrast labelling. “We deliberately choose not to use digital solutions because our research showed that they are difficult to use for people with disabilities,” explains Rene Adam, Head of Research and Technology at FACC. “The full understanding of human needs will affect future cabin designs in a significant way.”

Accessibility should be a priority for all airlines

The issues around accessible lavatory design are a microcosm of the greater problem. The challenges that confront passengers with a visible disability may be the starting point for change, but there is a much wider cohort who also feel a loss of dignity from the inflight process and, as a result, are stressed even before they start their journey. This wider problem needs to be understood and addressed by a willingly collaborative community across aviation to truly make Flying for All a reality.

The Digital Journey Onboard Airlines is just Beginning

The Digital Journey Onboard Airlines is just Beginning

Across the globe, we have come to expect to navigate, operate and micromanage the world at an increasingly granular level through our personal devices.

The issue is no longer one of airlines driving customers to use their device as part of an airline process; customers expect airlines to provide processes and services via their devices. In travel, overall delivery of personal device-based services is increasing and new ideas are making their way to the skies.

Increasing in-flight connectivity

It’s estimated that the number of aircraft installed with in-flight connectivity (IFC) is expected to double from 9,026 at the end of 2020 to approximately 18,500 in 2029, according to The Future of In-Flight Connectivity – 2020 Edition, issued in February by Valour Consultancy. However, this will only represent just over half of the global passenger fleet, which is projected to reach nearly 34,000 by 2031 according to management consultancy Oliver Wyman.

Passengers expect to use their own devices onboard.

A vision to embed the cabin interior into a digital ecosystem that enables passengers to fine-tune their flight experience from their mobiles and crew to manage services more efficiently has already been set out. Implementation is being held back –  the immediate hygiene requirements and financial challenges of the global health crisis have had a heavy impact. But the fact that passengers mobile devices are for the most part unconnected in flight is an issue still to be bridged.

Onboard entertainment through W-IFE

The first step for many airlines is likely to be wireless in-flight entertainment (W-IFE), which Valour’s report forecasts will be installed on almost three-quarters of the global narrow-body fleet by 2030, up from just over a third today.

However, as demands on the aircraft’s connected communications from passengers and crew increase, more sophisticated management will be required.

To address these needs Inmarsat and Boeing last summer unveiled ‘smart pipe’  infrastructure designed to independently allocate connectivity bandwidth to multiple applications onboard the new Boeing 777X. This means that applications delivered on Inmarsat’s GX Aviation and SwiftBroadband-Safety (SB-S) Satcom solutions are each able to have a unique service level agreement and guaranteed performance levels, independent of other applications that are operating through the same terminal.

As business travel returns, passengers will also want to work onboard.

For Philip Balaam, President of Inmarsat Aviation, this paves the way for a “more connected and integrated future, which is critical for airlines around the world that are transforming their business with the power of digital technology”. He adds: “This is a significant milestone in developing the truly connected aircraft.”

Smart cabin designs

Several leading OEMs began the groundwork on connected cabin technologies in 2019. It was a focus of Boeing’s ecoDemonstrator programme and among the components on the B777 flying testbed was Diehl Aviation’s eSmart Galley monument, which features new communications architecture. The crew interface can be customised to crew needs and support tasks, such as inventory and power management for increased efficiency.

The eSmart Galley will provide instant updates to crew. (Diehl Aviation)

Diehl’s overall smart cabin concept includes welcoming the passenger onboard using facial recognition, guiding them to their seat and reserved overhead bin space, plus the ability to book lavatory time slots, all via their mobile device.

Similarly, the Airbus Connected Experience platform is aimed at providing passengers with more options to control their experience via their personal devices, such as ordering food and beverages remotely, controlling the seat environment and inflight entertainment. For airlines, it offers the potential to harness aggregated usage trends for predictive maintenance analytics over the fleet, thereby improving cabin reliability, quality, sustainability and performance onboard.

A seamless experience

A first realisation step from Airbus is a standardised on-board hardware and software infrastructure known as Open Software Platform (OSP). This enables the integration of digital services from multiple vendors and will also support future data analytics.

Last autumn, charter airline Titan Airways became the first to deploy OSP with integrated Bluebox Aviation W-IFE on its two new A321 neoLRs. For Ingo Wuggetzer, Vice President – Cabin Marketing at Airbus, OSP’s key achievement is that it allows airlines to customise their onboard passengers experience without any hardware or certification impact and without affecting cabin design.

https://simpleflying.com/wp-content/uploads/2020/12/unnamed-3-1000x750.jpg
Bluebox Aviation tested the system with 150 iPad devices. (Bluebox Aviation)

Wuggetzer also sees an opportunity for a seamless, end-to-end smartphone application that is a portal to flight information, health and hygiene elements on the ground and in the air, all geared to enabling the touchless journey. Airbus got the ball rolling in March with the launch of Tripset, a travel companion app that aggregates travel information to restore passenger trust in their end-to-end journey.

Replacing printed material

Inflight solutions that provide passengers with more flexible and touchless choices onboard and introduce more automation to support crew tasks have emerged over the past year.

For example, Panasonic Avionics’ Welcome Aboard collection includes a digital reader and companion app, which allows passengers to pre-plan their onboard entertainment and control their seat-back screen, plus ZeroTouch, a solution that remotely delivers data, be it software, media or content, to the aircraft.

Meanwhile, Thales InFlyt Experience is working on cabin automation to decrease congestion, facilitate aircraft disembarkation and manage passenger flow using synthetic data.

Perfecting passenger options

As passengers navigate an increasingly digital and touchless onboard experience, so providing services and choices that are relevant and geared to their needs becomes even more important. Sabine Taillardat, who heads SITA FOR AIRCRAFT’s Cabin Connectivity Services portfolio, notes: “The role of personalisation in the passenger experience is critical in a touchless environment.”

Taillardat adds that targeted content opens up opportunities to generate ancillary revenue. “By integrating IFC services with airlines’ passenger manifest and frequent flyer programmes, passengers can quickly connect to view personalised information for their aircraft and route – all through the safety of their own device. The digitally native flyers are demanding access to personalised content via streaming services such as Netflix and Spotify.”

The final few hurdles

Before the promise of personal device-based inflight services can be realised, Airbus has identified some key hurdles that the industry will need to tackle. These centre on interoperability and exchanging information. Ingo Wuggetzer says: “One of the challenges that need to be addressed is the creation of a standard platform and an ecosystem for all relevant stakeholders.”

Being able to exchange data will help airline operations.

The other concern is the ability to communicate across the travel chain to support end-to-end services for the passenger. He explains: “The challenge here is the exchange of information between different stakeholders: airports, airlines and other travel partners. For example, supporting a real-time connection to the ground cloud(s) is needed, where all related data are stored and updated. All information has to be aggregated into one portal to enable a touchless journey along the entire ‘door-to-door’ travel chain.”

The International Air Transport Association (IATA) has been working on a common Airline Industry Data Model (AIDM), which all stakeholders should be buying into as it offers a common language for data exchange. The AIDM implements industry-agreed vocabulary, data definitions and data relationships. Projects, including those for baggage, offers and orders and aircraft load control and others, have already used IATA data exchange standards based on AIDM as a cornerstone of their solution.

  • Hear from Pierre Charbonneau, Director, Passenger & Facilitation, IATA in our recent interview.

The digital revolution is here to stay

Even as the digital transition continues, digital processes are becoming slicker as users have come to expect more and more. The inflight data-consuming space cannot afford to be disconnected from the mobile travel ecosystem. Meeting consumers’ expectations that they can micromanage the world through their personal devices should be an intrinsic part of the mindset for the interiors supply chain moving forward.

The Future of Customer Experience Onboard with Vivian Lo, Cathay Pacific

The Future of Customer Experience Onboard with Vivian Lo, Cathay Pacific

We recently had the chance to interview Vivian Lo, GM Customer Experience & Design at Cathay Pacific Airways about the role of technology in the cabin and passenger expectations onboard.

Vivian Lo has a diverse aviation management background with key managerial positions in Cathay Pacific’s Head Quarters. Her experience spans Customer, Airports, Cargo, Revenue Management, Marketing, International Affairs, Airline Planning, and Regional/Country management roles in Taiwan, Korea, China Philippines, Malaysia and Vietnam.

Vivian is currently in charge of Customer Experience & Design, a department set up as part of the Cathay Pacific transformation programme. Vivian oversees the end-to-end customer journey on the ground, in the air, and through digital channels by leading an insights-driven and customer-centric design process to optimise the Cathay Pacific and Cathay Dragon travel experience.

Vivian is an avid advocator of Design Thinking and applying a human-centered approach to innovations in service and products, for which She dedicates her time to teaching and promoting this discipline.

Watch the full interview below:

For more video insights, sign up to the AIX channel.

Key quotes:

  • “We will be emerging from the crisis as a much stronger company and a much stronger team.”
  • “What is most important, is that we’re empowering people with control and choice.”
  • “Digital transformation is about giving a much more seamless, efficient and designed way of actually controlling their destiny and getting a better experience.”
  • “It is not just about whether it is going to be touchless or pre-ordering, but It is really about genuinely understanding customer needs and thinking of the best way, a balanced way to meet that and give people control.”
  • “Digital design is a very important and strategic design discipline “
  • “Customers don’t just want touchless or digital just because they can but because it gives them a better experience.”
  • “Our ambition and vision is for Cathay Pacific to be a much bigger part of our customer’s everyday life, covid or not.”
  • “It is really about understanding the key customer problem here, about wanting to give a seamless and safe way for customers to be able to, first and foremost, be able to travel again and ultimately gain back their life.”
  • “Our customers have told us very, very clearly that: we don’t want you to cut your proposition, we don’t want less food and we don’t want everything in a box.”
  • “Going forward I actually think that customers are going to be even more discerning about which airlines truly understand their needs, so it’s really about balancing the risk.”

Talking about AIX:

  • “First and foremost, the shows are about bringing together the whole ecosystem and allowing the valuable opportunity of seeing everything in a week.”
  • “Being able to see how different suppliers actually see the future and present their future technologies – some of which are developed prototypes, some of which are game changing ideas – is extremely important for airlines like ourselves.”
  • “A cabin product’s development cycle can typically be three to four years, so you really want to look at what are the most advanced technologies, what are the future trends and what are the capabilities of the future.”
  • “The ability to see all the best and the most exciting aspects of the industry all in a week, is really difficult to beat.”

How Airlines and Travel will Recover with Pierre Charbonneau, IATA

How Airlines and Travel will Recover with Pierre Charbonneau, IATA

We recently sat down with Pierre Charbonneau, Director, Passenger & Facilitation at the International Air Transport Association (IATA) to discuss the industry’s recovery and the trends emerging as airlines look to regain passenger confidence.

Pierre joined IATA in October 2015 to provide leadership and direction to drive the industry in improving the overall passenger experience throughout the journey, focusing on the interaction of the passenger with airlines, airports, and other industry stakeholders.

Prior to his current role at IATA, Charbonneau has held numerous positions. A 21-year tenure with Air Canada, where he spent most of his career managing customer service and airport operations in both the domestic and international market. In 2009, he moved to the Canadian Air Transport Security Authority, as Regional Director – Service Delivery, where he was responsible for the effective, efficient and uniform service delivery of screening operation in the Eastern region of Canada.

Watch the full interview below:

For more video insights, sign up to the AIX channel.


Related videos