Airlines: The Leadership Discussion

Watch this AIX Session On-demand

Airlines were already making many changes to the passenger experience pre-pandemic, but the shock it has provided to the industry has acted as a huge catalyst to speed this up. Everything from getting through the airport to the on board product offer, to customer wellbeing and the approach to sustainability are in a state of flux.

Many aspects of the changing passenger experience are being supported by rapid technological developments, but the priorities and responses vary enormously depending on the market segments addressed by the airline in question. What is significant for the customer base of a global network carrier can be quite different to that of a new start-up, able to begin with a clean sheet of paper and no legacy processes or thinking to overcome.

John Strickland, Director of JLS consulting will be moderating a thought-provoking discussion with senior airline leaders from across the sector, representing different airline business models. Topics covered will include the impact of the pandemic on customer expectations, likely changes in onboard product across different cabins, the importance of digital in managing customer relationships and service experience and the growing importance of good environmental credentials to passengers.


  • John Strickland, Director,JLS consulting


  • Tom Stevens, Director of Brand & Customer Experience, British Airways
  • Birgir Jónsson,CEO, Play
  • Tonje Wikstrøm Frislid, CEO, Flyr

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Aircraft Interiors Expo (AIX) is the world’s leading cabin interiors event where airlines and the supply chain to meet and has been for over 20 years. AIX plays host to the latest innovations, technologies and products for the cabin interiors, inflight entertainment and passenger comfort industries.

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