Brand and design expert Paul Wylde at Passenger Experience Conference

Wylde will deliver the opening keynote speech on Renewal and Revolution at the Passenger Experience Conference (PEC) taking place Monday, 13 June 2022

Aviation brand and design expert

Paul Wylde keynote speaker PEC

Paul Wylde has been announced as the opening keynote speaker at the first in-person Passenger Experience Conference to take place in three years. He will explore some of the opportunities these unique times present to travel and service brands. Wylde is the California-based founder, CEO and Creative Director of paulwylde – an award-winning brand, innovation and design consultancy that specialises in creating beautiful and emotive brands.

The one-day conference will be held at the newly renovated, state-of-the-art Congress Center Hamburg (CCH) on Monday 13 June. It returns ahead of Aircraft Interiors Expo (AIX) and the co-located World Travel Catering & Onboard Services Expo, which both return to the Hamburg Messe from 14-16 June 2022.

Paul Wylde: PEC opening keynote speaker 

Wylde’s address will feature in the opening plenary session, Renewal and Revolution, which will focus on the vital role that the passenger experience community will have to play in helping to rebuild the aviation industry to be robust to ongoing challenges, wherever the opportunity presents itself. It will launch a day of discussion that aims to envision the arc of sustainable, worthwhile business that will be lucrative for aviation and desirable for travellers and wider society.

Wylde’s years of experience make him the ideal speaker to open the conference in this, its first in-person event since before the pandemic. He has enjoyed a broad and varied career with projects spanning brand strategy, experience design, brand identity design, communications, service style and food & beverage design. In the past, he has worked in leading design roles for British Airways, BMW, The Boeing Company, Interbrand and Frog Design.

Polly Magraw, Event Director, commented:

“We are thrilled to welcome Paul Wylde as our keynote speaker, and look forward to hearing the insights that he will share with us. His vast experience makes him a superb addition to our speaker line up and we look forward to welcoming him to Hamburg.

“We know that the pandemic has fundamentally shifted how the aviation sector does business, with an increased focus on building anew for the future and not simply repairing the past. Experienced and dedicated professionals like Paul are critical in helping the industry respond to the different passenger types while creating flying experiences that meet their needs and address their values, as it is they who will be in the vanguard of the industry’s recovery.”

See the Passenger Experience Conference Programme 

Passenger Experience Conference will return to the Congress Center Hamburg (CCH) on Monday 13 June, ahead of Aircraft Interiors Expo (AIX) and the co-located World Travel Catering & Onboard Services Expo, which both return to the Hamburg Messe from 14-16 June 2022.


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Aircraft Interiors Expo (AIX) is the world’s leading cabin interiors event where airlines and the supply chain to meet and has been for over 20 years. AIX plays host to the latest innovations, technologies and products for the cabin interiors, inflight entertainment and passenger comfort industries.

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