In a rapidly evolving aviation landscape, reputation has emerged as a key differentiator for airlines striving to earn passenger loyalty and market share.

This report—developed by Aircraft Interiors Expo (AIX) in collaboration with media intelligence leader CARMA—delves into how sustainability and accessibility are reshaping public perception of airlines.

Drawing on a year-long analysis of over 55,000 articles and one million social media posts across eight countries, it explores the pivotal role that cabin design and the broader passenger experience play in influencing reputation, purchasing decisions, and brand strength.