AIX Virtual Landing in September 2021


Aircraft Interiors Expo (AIX), World Travel Catering & Onboard Services Expo (WTCE) and the Passenger Experience Conference (PEC) have today announced the first details of the new virtual events, which will take place online 14–16 September 2021.

From Hamburg to screens around the world

Hosted on a fully digital platform, AIX and WTCE Virtual will enable the entire supply chain of cabin interior and onboard services professionals to reconnect at a critical time to accelerate the industry’s recovery.

It will unite the community online for three full days of targeted business meetings, a comprehensive programme of thought leadership content comprising up to 30 sessions and 70 speakers, and the opportunity to discover the latest products and services.

Taking the AIX and WTCE experience online will offer the full supply chain the chance to engage and discuss new business opportunities at the click of a button.

A new way to spark new ideas

Attendees will be able to register for the online event to gain access to a personalised diary, where they can pre-schedule meetings, watch live conference sessions and browse solutions from some of the leading businesses from around the world.

Attendees also have the option to favourite suppliers and conduct drop-in meetings during the event via a chat function, with the option to start a video call if required, all without leaving the platform.

The event’s smart AI appointment system also allows buyers to match their needs with leading suppliers to ensure they meet the right people, offering solutions that cater to their unique business requirements.

Insights on the future of the passenger experience

In addition to invaluable sourcing opportunities, the event’s popular Passenger Experience Conference will provide the latest insights, with the industry’s most prominent thought leaders coming together to discuss the emerging challenges facing the sector as it focuses on recovery. A full programme of topics and speakers will be announced in due course.

Running alongside the Passenger Experience Conference, tailored sessions for aircraft interiors and onboard catering professionals will also be available.

WTCE’s popular Taste of Travel programme, in partnership with Onboard Hospitality magazine, will return, taking a deep dive into the prevalent challenges facing the catering and travel retail sectors.

AIX Sessions will also offer inspiration for the cabin interiors, inflight entertainment and passenger comfort industries.

All Taste of Travel and AIX Sessions will be available on-demand during the event, meaning attendees can enjoy the flexibility of the virtual offering, while maximising networking time and the chance to source new products during the event.  

Products and solutions on display

With the industry missing out on the opportunity to see and test products in person, AIX and WTCE Virtual will bring the show floor to life online. Attendees can explore new products and solutions from a range of exhibitors across the supply chain, with product demonstrations offering insights into the key benefits and functionality of services on show.

A deep dive into the product directory will also enable attendees to view the full product offering from participating exhibitors. An array of innovative products on show will help to elevate the passenger experience and tackle the current challenges facing both the cabin interiors and onboard services industry in 2021 and beyond.

Polly Magraw, Event Director at Reed Exhibitions, said: “While we all hoped we would be able to meet face-to-face in Hamburg, we’re very excited about the opportunity to bring the high-quality opportunities that both AIX and WTCE are known for, online. We also plan on delivering a programme of content that will provide attendees with tangible learnings they can apply to their business as the industry focuses on recovery. We’re looking forward to sharing more detail on our transition to virtual in due course.” AIX and WTCE Virtual replace the live editions, which will not take place in 2021 due to the ongoing challenges and global restrictions on international travel. AIX and WTCE will return to Hamburg 14–16 June 2022 at the Hamburg Messe.

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Aircraft Interiors Expo (AIX) is the world’s leading cabin interiors event where airlines and the supply chain to meet and has been for over 20 years. AIX plays host to the latest innovations, technologies and products for the cabin interiors, inflight entertainment and passenger comfort industries.